The popularization of art is a contemporary phenomenon. However, wealth, politics and taste determine many of the cultural initiatives. To know how to move in this market must first know its parameters.
Artistic works are considered a valuable public asset that allow us to explain our history. In the contemporary era appears the marketing art as a phenomenon linked to the appearance of people and institutions interested in possessing them, either for pleasure, show or speculation.
has always been speculation with art, but until now there had been a decisive role to affect and transform the process of creation, dissemination, or prestige. Although the great collectors of the past buying and selling works of art, has been in the nineteenth and twentieth centuries when the artist has started works for conceiving of being sold by the prestige involved in their own signature or the interest that style.
In my opinion after the financial crisis we are experiencing this system becomes obsolete and meaningless as undoubtedly has to lead to reform or transform the art market.
This system led to the client, which is not always an educated person or like, be who rule on the value of a work or artist. Speculation of this market has led to many contemporary artists circled isolated or ask artistic expressions can not be traded.
Based on: The Encyclopedia of Student Art History Santillana.
Images: www.terra.cl, Scott Campbell and Piero Manzoni .
Images: www.terra.cl, Scott Campbell and Piero Manzoni .
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